IDENTITIES

What you will find here:

A Shopping Identity Renewal (presented to the company)
An Exhibition Identity, while in esad-idea (during my MA)
An App Design and Prototype, using Figma and user research (my PG final project)
An Identity for expression proposes, based in a film line by Chaplin

Norteshopping Identity Proposal

Identity and additional communication materials - posters, flyers, visit cards, patterns, company covers

Graphic studies to communicate the same identity

Mockups of the communication developed

Patterns created from the identity designed and company covers

Exhibition Identity Proposal

Designed during my time in esad—idea (investigation center of ESAD), for the exhibition "Sapatilhas: Marcas Portuguesas do Estado Novo ao Virar do Milénio", curated by Pedro Carvalho de Almeida, who I can call a friend. A partnership between ID+ and esad—idea, that took place in Casa do Design, Matosinhos. You can find bellow the final identity followed by the initial drafts:

Mupi (left) and Facebook Event Cover (right)

Mockup of Casa do Design exterior with the final identity

Studies for Instagram Posts with elements of the exhibition (left) and Instagram Story simulation (right)

Final Flyer with 3 different options for the front cover

First Initial Identity Explorations designed since the beginning of the project

Black and white study of the layers of information

Selection of Graphic Studies since the beginning of the project

App Interface Design

Flyer Identity 

Found this short clip of Charlie Chaplin in the "Limelight" and the lines from this particular scene sounded really interesting and inspiring, so I decided to use them to create a visual identity. "What is there to fight for? Everything!" is one of the lines spoken. A sense of hope and resilience is triggered when you hear something like this. For me life is beautifully expressed through glitch, the vibrant colors bring that feeling of excitement that is life, a true rollercoaster of emotions. Bellow you can find four variations of an original image produced using a manual technique followed by a digital manipulation in Photoshop.